Tuesday, March 13, 2012

Twitter Marketing Success Crash Course

If you like to stay on top of ways to promote your business, then you will definitely want to learn how to use twitter marketing correctly. Whether you're business is on a corner or completely online, it can benefit by using this strategy to get more leads and make more sales. With Twitter, you have millions of potential customers which you can reach 24 hours a day.

People who have been using twitter for awhile have already figured out is very easy to get a huge following very quickly. These individuals who follow you will see each tweet you make because they have chosen to follow you in order to read what you post. With a little bit of work you can have thousands of people at your fingertips.

The very first thing you should do is decide the theme of your Twitter account. If you have a business then naturally your theme should match the market you target. You should make a new account which is about your business, and not your personal name. The exception to this rule is if you are attempting to brand yourself as an expert by name.

Starting from the beginning, branding your new Twitter account is very important. You want other users to see the name of your business and recognize immediately what it is you have to offer. Do not make your name something silly if you are trying to seriously market your product or service or you will not be taken seriously. You want to brand your name as being the one person to contact for what you have to offer.

Do not neglect to set up your profile properly. This is extra space where you can add information about what it is you do and what you offer. This is also the perfect place to let others know a little something about yourself so you do not come across as a cold marketer. Make it clear that you are indeed a real person who simply has something to offer other users.

Remember that Twitter is a social network, and not a device to spread spam. If you do not make useful posts, you will lose your followers, and more than likely, your account. In order to not be considered a spam account you have to space out your advertising tweets between posts which deliver good content. Every eighth post or so will give you plenty of time to add value and still be able to do your marketing. Spread all of your posts out over time, or no one will pay attention to you.

Twitter marketing can be a very effective sales tool if done correctly. When you create the account as a marketing account, keep in mind exactly what it is you're trying to accomplish. This way you will be able to keep your posts on-topic and keep your followers interested in what you have to say.

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